United States Trademark Services

Why should you obtain US trademark?

If you ​are considering expanding your business into the United States, you should consider obtaining a trademark registration there. Indeed, considering the the North American Free Trade Agreement (NAFTA) and U.S. – Mexico – Canada Agreement (USMCA), it does not make much sense why you would want to limit your business to Canada.

Trademark is a very important asset of your business. It helps distinguish your products and services from those of your competitors in the market. Over time, you may be able to create goodwill associated with your trademark so that the customers will favor your products and services such that you can enjoy many benefits, including better customer loyalty and profit margin.


In the United States, the term "trademark" includes trademarks and service marks. A trademark can be a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of a service rather than goods. Some examples include brand names, slogans, and logos.

Unlike patents and copyrights, trademarks do not expire after a set term of years. In United States, trademark rights come from actual “use.” Therefore, a trademark can last forever - so long as you continue to use the mark in commerce to indicate the source of goods and services. A trademark registration can also last forever - so long as you file specific documents and pay fees at regular intervals.

In addition, the cost to obtain a trademark in the United States is not much more than the cost to obtain a trademark in Canada.

Some of the primary trademark services that we provide are listed below. 

Trademark Services

  • Trademark Search

  • Trademark Filing and Prosecution

  • Trademark Monitoring

  • Trademark Renewal

Trademark Search

Before applying to register your trademark in the United States, it is important to conduct a trademark search to make sure your intended trademark is not being used by another party. We can provide trademark search at the databases of the United States Patent and Trademark Office (USPTO) and the 50 states, and common law trademarks to find trademarks that are identical or similar to your trademark. This broad search could be beneficial to you because even if your trademark is registered federally, it may still be cancelled based on state-registered or common law trademarks. You can also do an initial knock-out search of your trademark at the trademark database of the USPTO by yourself.

Based on the search results, we will advise you the likelihood that your trademark will be registered. If the result is not favorable, you may consider changing your trademark.

If you trademark has not been used, this service could be advantageous to you because it will reduce the chance that you will infringe other party's trademark. It can also save you the headache of having to change your trademark after you build your brand around the trademark. 

Trademark Filing and Prosecution

We can help you filing for trademark at the USPTO directly without going through an intermediary. We can also help you respond to Office Actions from the USPTO.

Trademark Monitoring

We help you monitor the filing of marks similar to yours at the USPTO, analyze the results, and provide you with reports.

Trademark Renewal

Additional filings are required to maintain your trademark registration. The USPTO will not notify you of these filings. We can help you monitoring the upcoming filing deadlines and help you filing the necessary documents.

Ready to get started? Contact us for a free and confidential consultation.

  1 Yonge Street, Suite 1801, Toronto, ON M5E 1W7 | Phone: 647-858-9050  |  Email: info@gaolaw.ca

  © 2020 Gao Law Professional Corporation. All rights reserved.